Over 25 years of international experience in 360º brand design.
WORK EXPERIENCE
January 2024 – April 2025
Executive Creative Director, Qindle
Executive Creative Director, Qindle
Day-to-day key responsibilities included:
Conception & rollout of brand creative and design strategy
Translating innovation & product roadmaps into a cohesive design strategy and execution
Scoping, planning and management of design projects
Mentoring and collaborating with interdisciplinary teams (strategists, graphic & industrial designers, and engineers)
Nurturing a positive and collaborative creative culture for both team and clients
Recruitment of internal talent and wider freelance community
Building thought leadership in design and innovation in the wider creative community
Translating innovation & product roadmaps into a cohesive design strategy and execution
Scoping, planning and management of design projects
Mentoring and collaborating with interdisciplinary teams (strategists, graphic & industrial designers, and engineers)
Nurturing a positive and collaborative creative culture for both team and clients
Recruitment of internal talent and wider freelance community
Building thought leadership in design and innovation in the wider creative community
Key Clients: Intel, Cadence, SiFive, IMS Nanofabrication, Cloetta, Deerns
Ventures:Â Asato, Digid, Flex.ai, Databiomes
Ventures:Â Asato, Digid, Flex.ai, Databiomes
May 2020 – December 2023
Creative Director, Qindle
Creative Director, Qindle
Key Clients: Intel (Compute, GFX, AI), Analogue Devices, Philips (Personal Care), Cloetta (Candy & Chocolate)
October 2019 – April 2020
Independent Creative Director
Independent Creative Director
Key Clients: Bunq, Friesland Campina, Swiss Government, Original Beans, Wundermart
Feb 2018 – Sept 2019
Partnership Creative Director, Design Bridge Amsterdam
Partnership Creative Director, Design Bridge Amsterdam
Day-to-day key responsibilities included:
Creative strategy & brand direction, team inspiration, briefing & reviews
Overall vision for original, breakthrough creative output of design team (±30 FTE)
Development of strong client relationships across key accounts
Presentations, pitches & new business development (with Client Service team and Strategy)
Resource & time management for team, job & talent allocation, project budget planning
Recruitment of studio talent, with ongoing mentoring & performance monitoring
University and student engagement
Overall vision for original, breakthrough creative output of design team (±30 FTE)
Development of strong client relationships across key accounts
Presentations, pitches & new business development (with Client Service team and Strategy)
Resource & time management for team, job & talent allocation, project budget planning
Recruitment of studio talent, with ongoing mentoring & performance monitoring
University and student engagement
Key Clients: Heineken (Innovation), Reckitt (Lysol, Airwick, Finish), Philips, Filliers, Bols, Bahlsen, American Spirit
Sept 2014 – Feb 2018
Creative Director, Design Bridge Amsterdam
Creative Director, Design Bridge Amsterdam
May 2014 – Aug 2014
Design Director, Design Bridge Amsterdam
Design Director, Design Bridge Amsterdam
Sept 2010 – April 2014
Creative Director, Fountainhead Cape Town
Creative Director, Fountainhead Cape Town
Aug 2008 – Aug 2010
Creative Director, Magic8 Cape Town
Creative Director, Magic8 Cape Town
Mar 2007 – Jul 2008
Design Director/Head of Design, Fountainhead Cape Town
Design Director/Head of Design, Fountainhead Cape Town
May 2004 – February 2007
Senior Graphic Designer, Fountainhead Cape Town
Senior Graphic Designer, Fountainhead Cape Town
Aug 2001– Apr 2004
Digital Designer, Code: A Company of Designers
Digital Designer, Code: A Company of Designers
Jan 1999 – Jul 2001
Designer, Code: A Company of Designers
Designer, Code: A Company of Designers
RECOGNITION
2020
Pentawards Silver: Beverage Packaging for "The Black Widow", published in Taschen Package Design Book 6
Pentawards Silver: Beverage Packaging for "The Black Widow", published in Taschen Package Design Book 6
2015 – 2019
Guest Lecturer – Falmouth, Northumberland, UCLan (UK), Fashion Institute of Technology, University of St Louis Missouri (US), School of Visual Communication (DK), Willem de Kooning Akademie (NL), Hogeschool van Amsterdam (NL), BNO/Nextpack (NL), Pentawards LIVE (NL)
Guest Lecturer – Falmouth, Northumberland, UCLan (UK), Fashion Institute of Technology, University of St Louis Missouri (US), School of Visual Communication (DK), Willem de Kooning Akademie (NL), Hogeschool van Amsterdam (NL), BNO/Nextpack (NL), Pentawards LIVE (NL)
2010 - 2019
Various interviews & opinion pieces in local print, digital and TV media
Various interviews & opinion pieces in local print, digital and TV media
2008
Guest Lecturer: AAA School of Advertising
Guest Lecturer: AAA School of Advertising
2005
Sappi Design Award (Silver): Book Design
Sappi Design Award (Silver): Book Design
2003 - 2004
External Examiner: AAA School of Advertising
External Examiner: AAA School of Advertising
2002
National Television & Video Awards: Judge (Interactive media)
Loerie Award Finalist: Website design, Promotional design
National Television & Video Awards: Judge (Interactive media)
Loerie Award Finalist: Website design, Promotional design
2001
Loerie Award Finalist: Publication design
Loerie Award Finalist: Publication design
2000
Clio Award (Gold): Packaging Design,Loerie Award x 3 (1 Gold for Corporate Identity, 2 Silver for packaging)
Clio Award (Gold): Packaging Design,Loerie Award x 3 (1 Gold for Corporate Identity, 2 Silver for packaging)
1999
AAA/SPADA Awards: Top Graphic Design Student, AAA/Jupiter Drawing Room Award: Top Creative Student,Â
SPADA Young Designers Competition Finalist
AAA/SPADA Awards: Top Graphic Design Student, AAA/Jupiter Drawing Room Award: Top Creative Student,Â
SPADA Young Designers Competition Finalist