Over twenty years of global experience in 360º brand design.
CURRENT POSITION
May 2020 – Present
Creative Director, Qindle
Day-to-day key responsibilities include:
Conception & rollout of brand creative and design strategy
Translating innovation & product roadmaps into a cohesive design strategy and execution
Scoping, planning and management of design projects
Mentoring and collaborating with interdisciplinary teams (strategists, graphic & industrial designers, and engineers)
Nurturing a positive and collaborative creative culture for both team and clients
Recruitment of internal talent and wider freelance community
Building thought leadership in design and innovation in the wider creative community
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Key Clients: Intel (GFX, AI, Technology Innovation), Philips (Personal Care), Cloetta (Candy & Chocolate)

PREVIOUS WORK EXPERIENCE
Oct 2019 – April 2020
Freelance Creative Director
Key Clients: Bunq, Friesland Campina, Swiss Embassy, Original Beans, Wundermart
Feb 2018 – Sept 2019
Partnership Creative Director, Design Bridge Amsterdam
Day-to-day key responsibilities included:
Creative strategy & brand direction, team inspiration, briefing & reviews
Overall vision for original, breakthrough creative output of design team (±30 FTE)
Development of strong client relationships across key accounts
Presentations, pitches & new business development (with Client Service team and Strategy)
Resource & time management for team, job & talent allocation, project budget planning
Recruitment of studio talent, with ongoing mentoring & performance monitoring
University and student engagement
Key Clients: Heineken (Innovation), Reckitt (Lysol, Airwick, Finish), Philips, Filliers, Bols, Bahlsen, American Spirit
Sept 2014 – Feb 2018
Creative Director, Design Bridge Amsterdam
May 2014 – Aug 2014
Design Director, Design Bridge Amsterdam
Sept 2010 – April 2014
Creative Director, Fountainhead Cape Town
Aug 2008 – Aug 2010
Creative Director, Magic8 Cape Town
Mar 2007 – Jul 2008
Design Director/Head of Design, Fountainhead Cape Town
May 2004 – February 2007
Senior Graphic Designer, Fountainhead Cape Town
Aug 2001– Apr 2004
Digital Designer, Whitespace Cape Town (formerly Code)
Jan 1999 – Jul 2001
Designer, Whitespace Cape Town (formerly Code)
EDUCATION
1997 – 1999
BA in Creative Brand Communication, AAA School of Advertising Cape Town

RECOGNITION
2020
Pentawards Silver: Beverage Packaging for "The Black Widow", published in Taschen Package Design Book 6
2015 – 2019
Guest Lecturer – Falmouth, Northumberland, UCLan (UK), Fashion Institute of Technology, University of St Louis Missouri (US), School of Visual Communication (DK), Willem de Kooning Akademie (NL), Hogeschool van Amsterdam (NL), BNO/Nextpack (NL), Pentawards LIVE (NL)
2010 - 2019
Various interviews & opinion pieces in local print, digital and TV media
2008
Guest Lecturer: AAA School of Advertising
2005
Sappi Design Award (Silver): Book Design
2003 - 2004
External Examiner: AAA School of Advertising
2002
National Television & Video Awards: Judge (Interactive media)
Loerie Award Finalist: Website design, Promotional design
2001
Loerie Award Finalist: Publication design
2000
Clio Award (Gold): Packaging Design,Loerie Award x 3 (1 Gold for Corporate Identity, 2 Silver for packaging)
1999
AAA/SPADA Awards: Top Graphic Design Student, AAA/Jupiter Drawing Room Award: Top Creative Student, 
SPADA Young Designers Competition Finalist
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