Client: Patch Café | Freelance | 2020
Creative Direction & Design: Jason Kempen
The Brief: Patch Café is a London-based neighbourhood restaurant, offering easy-going breakfasts and lunches. The brainchild of French cook, Moise Leouzon, Patch is a celebration of his family roots combined with an Australian twist after his time spent living in Sydney.
The Creative: We created a flexible system of shapes and colours inspired by the fruits and vegetables of the season. These hand-cut shapes, combined with a strong and contemporary wordmark, gave the team a simple toolkit which can be used to create content.
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