Client:Ā Archer Advisory | FreelanceĀ | 2020
Creative Direction & Design: Jason Kempen
The Brief: We were tasked with creating the brand identity for a new management consultancy, with a focus on transformational change and portfolio management. Our challenge was to find a way to represent somewhat abstract concepts in an identity that didn't become too conservative or expected.
The Creative: Creating a tangible identity for an intangible concept, we created a boldĀ triangular 'A' device that become the header mark that holds all the content together. In combination with abstract architectural photography with a nod to the skill set of the advisory, the overall look is confident and fresh while still remaining credible and professional.
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