Client: JTI Germany | Agency: DesignBridge | 2019
Creative Direction: Jason Kempen | Art Direction & Copywriting: Eliot Blades, Chris Pugmire, Henry Scott
The Brief: Create a cinema advert campaign that increases brand awareness by creating a narrative that unlocks the ethos of the brand while also using the newly developed sonic branding (in partnership with Massive Music)
The Creative: Building a simple story that shows the additive-free roots of American Spirit, the advert creates a dramatic tension that makes the most of the cinema environment with its lively illustrations and upbeat soundtrack.
Back to Top